Friday, June 10, 2011
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
Click here to buy the book.
About the author, Tim Sinclair:
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website, http://www.tim-sinclair.com.
Check out other reviews of this book by clicking here!
And finally! My Review....
Branded was an interesting wake-up call regarding the Christian portrayal and marketing of Jesus. An interesting read that left me with more questions than answers--but perhaps that was the point. I was left with the realization that I'm quick to condemn but not quick to meet people at the place they are. I profess to be a Christian, but I truly have not answered the Great Commission that Jesus set in place for us.
I believe the book was good for a slap in the face wake up call to Christians--however, I think the author could have done a better job of giving us some cold hard examples of what to do, how to make that leap from the Christian we are to the way Jesus won over the lost. Less examples of Starbucks and Apple, and more examples of 'here is how you show compassion, understanding and love to those who support gay marriage, without compromising your values'. Interesting book. Definitely worth a read but be prepared to be left on another search for a book that really gives you some ways to "market" Jesus.
Disclosure: I was provided with a copy of Branded to review on my blog. The opinions I have given are mine and may differ from others but were not influenced by the company or the free product provided.